We are the WSAB

 

The Washington State Association of Broadcasters, customarily known as the WSAB, is a member supported trade association representing the management of radio and television stations in the state of Washington. Founded in 1935, membership consists of 28 of the 28 commercial TV stations, and 182 of the 195 commercial radio stations. In addition, there are more than 50 Associate members. Educational radio and television stations are well represented in the WSAB, as are the state’s colleges and universities.

 

 

REVENUE ACTION PLANNING FOR 2019
WSAB FREE NOVEMBER WEBINARS

 With 2019 around the corner, it’s time to determine the best strategies and tactics for local sales, marketing and product development. The WSAB has partnered with the Texas Association of Broadcasters and BIA Advisory Services to present a free series of webinars in November. BIA’s LOCAL IMPACT webinar series addresses the $150+ billion locally targeted advertising marketplace.

 After hosting on-location LOCAL IMPACT events in New York, Los Angeles and Washington D.C., this year, we’re concluding the series with our partners SalesFuel, GroundTruth and Simpli.fy with an eye to next year.

 To bring LOCAL IMPACT market intelligence, insights and recommendations to more people, we’re organizing a series of important webinars to cover:

·         Share of ad wallet across media, with deep dives into mobile and social

·         Spending trends of top vertical advertisers (i.e. auto, finance/insurance)

·         Advertiser plans and intentions for 2019

·         Location as a Service (LaaS) Workshop

·         Ad Fraud

·         State of Media Sales

·         Advanced Television

 Four webinars are now open for registration. Click on the links below to learn more and to register.  All webinars begin at 11:00 am Pacific Time and are one hour in length.

 Nov. 12: Eyeing Voice Search and Other Top Advertiser Spend Intentions

 Nov. 14: Local as a Service (Laas) Workshop 

 Nov. 15: Share of Ad Wallet – Five Predictions for 2019

 Nov. 28: State of Media Sales – 2018 Assessment and 2019 Expectations


Washington EAS RMT Test Schedule

 

The Washington State Emergency Communications Committee (SECC) has released its 2018 EAS Testing Schedule, which can be found here.


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The Washington State Association of Broadcasters welcomes the Army National Guard back to our NCSA/Public Education Partnership Program!  Learn more about the Washington Army National Guard here.  (https://www.mil.wa.gov/army-guard)

Get in Contact

 

PO Box 11341

Tacoma, WA 98411

Email: kshipman@wsab.org

Phone: 360-705- 0774