We are the WSAB


The Washington State Association of Broadcasters, customarily known as the WSAB, is a member supported trade association representing the management of radio and television stations in the state of Washington. Founded in 1935, membership consists of 28 of the 28 commercial TV stations, and 182 of the 195 commercial radio stations. In addition, there are more than 50 Associate members. Educational radio and television stations are well represented in the WSAB, as are the state’s colleges and universities.







Digital can be a hard sell to local businesses.  The cost of sale is high, one digital package doesn’t fit all of your potential clients, low cost digital providers are undercutting rates, there’s a high customer churn – these are some of the objections you may have to overcome as an account executive or manager of digital products being offered by your stations.  

Join Sean Luce, Head National Instructor for Luce Performance Group, as he offers insight on how to break through with local advertisers when selling digital products for radio and television. 

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including internet, radio, television and print.

Sean has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps and calling on business owners with a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road over 40 weeks a year taking the “Liquid Fire” message to help others achieve their goals.

The WSAB Political Advertising Webinar is free to member stations, and $50 for non-member stations.  You must pre-register to participate by 5:00 pm Tuesday, September 18, 2018.




2018 Lowest Unit Rate Windows


The Primary Election in the state of Washington is August 7, 2018 and the General Election is on November 6, 2018.

Here are the Lowest Unit Rate windows for 2018:

Primary Election (45 days):  June 24, 2018 – August 7, 2018

General Election (60 days):  September 8, 2018 – November 6, 2018

Washington EAS RMT Test Schedule


The Washington State Emergency Communications Committee (SECC) has released its 2018 EAS Testing Schedule, which can be found here.

WANG Logo Version B.png

The Washington State Association of Broadcasters welcomes the Army National Guard back to our NCSA/Public Education Partnership Program!  Learn more about the Washington Army National Guard here.  (https://www.mil.wa.gov/army-guard)

Get in Contact


PO Box 11341

Tacoma, WA 98411

Email: kshipman@wsab.org

Phone: 360-705- 0774