REVENUE ACTION PLANNING FOR 2019
WSAB FREE NOVEMBER WEBINARS
With 2019 around the corner, it’s time to determine the best strategies and tactics for local sales, marketing and product development. The WSAB has partnered with the Texas Association of Broadcasters and BIA Advisory Services to present a free series of webinars in November. BIA’s LOCAL IMPACT webinar series addresses the $150+ billion locally targeted advertising marketplace.
After hosting on-location LOCAL IMPACT events in New York, Los Angeles and Washington D.C., this year, we’re concluding the series with our partners SalesFuel, GroundTruth and Simpli.fy with an eye to next year.
To bring LOCAL IMPACT market intelligence, insights and recommendations to more people, we’re organizing a series of important webinars to cover:
· Share of ad wallet across media, with deep dives into mobile and social
· Spending trends of top vertical advertisers (i.e. auto, finance/insurance)
· Advertiser plans and intentions for 2019
· Location as a Service (LaaS) Workshop
· Ad Fraud
· State of Media Sales
· Advanced Television
Four webinars are now open for registration. Click on the links below to learn more and to register. All webinars begin at 11:00 am Pacific Time and are one hour in length.